Not marketing copy. Notes on what we're building, why we made the decisions we made, and what the industry gets wrong about sustainability in pet products. Written by Tom.
Most cat scratchers aren't designed to last — they're designed to be replaced. That's not a coincidence. Here's what the industry doesn't talk about, and what we decided to do differently.
The pet industry loves "natural" on packaging. But what does that label actually mean — and how do the materials in most scratchers compare to the alternatives?
Conscious LivingFrom razor blades to cleaning concentrates, a quiet shift is happening in how we think about ownership and waste. Here's where Culm fits into that movement.
Care GuideCulm is designed to be with your cat for years — not months. Here's everything you need to know about maintaining the post, when to swap the sleeve, and giving worn sisal its best end of life.
Cats scratch because they have to — not because they've decided to ruin your furniture. Understanding why is the only approach that actually works.
Buying GuideMost last 3–6 months. That's not inevitable — it's a design choice. Here's what actually drives wear, and what to look for in a post worth keeping.
SustainabilityNobody in the pet industry talks about where cat scratchers go when they're done. We looked into it properly.
Buying GuideMost buying guides focus on price. Here's what actually matters — and what separates a good scratcher from a disposable one.
Cat BehaviourYour cat isn't being difficult. They're giving you specific feedback about the post. Here's how to read the signals.
SustainabilityBamboo is on more eco labels than almost any other material. Some of those claims are well-founded. Some are marketing.
Care GuideA new scratching post isn't automatically appealing to your cat. Here's how to change that — quickly and without frustration.
Buying GuideMaine Coons, Ragdolls, Norwegian Forest Cats. Big, heavy, and capable of destroying an undersized post in weeks.
Cat WelfareIndoor cats live longer, statistically. But longevity without adequate enrichment isn't automatically a better life.
New Cat OwnersThe best time to build good scratching habits is before bad ones form. Here's how to set them up right from day one.
Conscious LivingMost "eco" pet products rely on vague labelling and good intentions. Here's an honest look at which ones genuinely hold up.
Culm was built by Tom Proffitt — a sustainability professional who watched a perfectly good cat tower go in the bin and decided to do something about it. Eight cats. One skip. A replaceable woven sisal sleeve.
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