Not marketing copy. Notes on what we're building, why we made the decisions we made, and what the industry gets wrong about sustainability in pet products. Written by Tom.
Most cat scratchers aren't designed to last — they're designed to be replaced. That's not a coincidence. Here's what the industry doesn't talk about, and what we decided to do differently.
The pet industry loves "natural" on packaging. But what does that label actually mean — and how do the materials in most scratchers compare to the alternatives?
Conscious LivingFrom razor blades to cleaning concentrates, a quiet shift is happening in how we think about ownership and waste. Here's where Culm fits into that movement.
Care GuideCulm is designed to be with your cat for years — not months. Here's everything you need to know about maintaining the post, when to swap the sleeve, and giving worn jute its best end of life.
Culm was built by Tom Proffitt — a sustainability professional who watched a perfectly good cat tower go in the bin and decided to do something about it. Eight cats. One skip. A replaceable jute sleeve.
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